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dc.contributor.authorJohnson, Henry
dc.contributor.authorWilson, Oli
dc.date.available2016-12-07T01:30:17Z
dc.date.copyright2016-12-06
dc.identifier.citationJohnson, H., & Wilson, O. (2016). Music Video and Online Social Media: A Case Study of the Discourse Around Japanese Imagery in the New Zealand Indie Scene. Sites: A Journal of Social Anthropology & Cultural Studies, (13 (2)), 163–186. http://dx.doi.org/10.11157/sites-vol13iss2id319en
dc.identifier.issn1179-0237
dc.identifier.urihttp://hdl.handle.net/10523/7001
dc.description.abstractThis article offers original insights into the construction of musical meaning through an intensification and bricolage of postmodern discourse as a result of music video as online media. The discussion contributes to contemporary popular music scholarship by discussing the ‘Stranger People’ video by Doprah, an indie band from Christchurch, New Zealand, with particular focus on Japanese imagery and online social media. The significance of ‘Stranger People’ is that it received a great deal of international attention via social and other media. The article focuses on not only the means of video production, distribution, and consumption, but also the threads of cultural knowledge that are generated through media response to sight and sound and how this creates and re-creates meaning for fans and artists alike. The video serves as a particularly useful case for acknowledging and analysing the extent to which Japanese pop culture has become enmeshed in global cultural flows, and as a site for critical discussion on the localised and creative response to Japanese cultural flows.en_NZ
dc.format.mimetypeapplication/pdf
dc.language.isoenen_NZ
dc.publisherAssociation of Social Anthropologists of Aotearoa New Zealanden_NZ
dc.relation.ispartofSites: A Journal of Social Anthropology & Cultural Studiesen_NZ
dc.relation.urihttps://sites.otago.ac.nz/Sites/article/view/319en_NZ
dc.subjectmusic videos; online social media; Japanese imagery; New Zealand indie sceneen_NZ
dc.titleMusic Video and Online Social Media: A Case Study of the Discourse Around Japanese Imagery in the New Zealand Indie Sceneen_NZ
dc.typeJournal Articleen_NZ
dc.date.updated2016-12-06T21:42:29Z
otago.schoolMusicen_NZ
otago.relation.issue13 (2)en_NZ
dc.identifier.doihttp://doi.org/10.11157/sites-vol13iss2id319en_NZ
otago.bitstream.endpage186en_NZ
otago.bitstream.startpage163en_NZ
otago.openaccessOpenen_NZ
dc.description.refereedPeer Revieweden_NZ
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