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Search Results for Collection: Other Type

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Fuzzy neural networks (FuNN) in the Palm environment

Moyle, Sam A; Watts, Mike (Other Type, 2002)

This document is prepared with two purposes in mind. The first is to introduce the roof maintenance problem and the proposed solutions. The second is to describe its implementation for the Palm platform. The first section ...
Political marketing and political communication: the relationship revisited

Kolovos, Ioannis; Harris, Phil (Other Type, 2005)

Harrop (1990) perceives political marketing as being not just about political advertising, party political broadcasts and electoral speeches but covering the whole area of party positioning in the electoral market. Kavanagh ...
Voter apathy in British elections: causes and remedies

Kolovos, Ioannis; Harris, Phil (Other Type, 2005)

The turnout for the 2001 General election in Britain was the lowest ever after full adult suffrage. This essay presents the theoretical explanations of voter apathy and then reviews the literature on the causes behind the ...
MatLab/database connectivity

Moyle, Sam A (Other Type, 2003)

This experiment was run following a visit to the University of Queensland, where a simulation engine has been created using MatLab SimuLink. This simulator is developed for use as the underlying engine in future User ...
Does negative advertising work?

Kolovos, Ioannis; Harris, Phil (Other Type, 2005)

In an overview of the use of negative advertising through the years, Kaid (1999) notes a real increase in the number of negative advertisements used in presidential campaigns. From 1952 to 1996, such ads made up about 38% ...
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign

Harris, Phil; Ward, Matthew (Other Type, 2000)

Political marketing is commonly regarded as synonymous with the use of persuasive techniques in campaigns to promote both politicians and their policies. The borrowing of professional communication tools, such as advertising ...
A comparison of software effort prediction models using small datasets

van Koten, Chikako (Other Type, 2007)

Constructing an accurate effort prediction model is a challenge in Software Engineering. One difficulty practitioners often experience is that they have only a very small amount of local data to construct a model. The small ...
On the testability of BDI agent systems

Winikoff, Michael; Cranefield, Stephen (Other Type, 2010)

Before deploying a software system we need to assure ourselves (and stake- holders) that the system will behave correctly. This assurance is usually done by testing the system. However, it is intuitively obvious that ...
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics

Mueller-Heumann, Guenther (Other Type, 2007)

This paper is a case study of the development of the Marketing Management course at the University of Otago over 25 years. Key development phases and turning points in the history of the curriculum are presented and ...
The roof maintenance problem — a fuzzy expert system

Moyle, Sam A; Watts, Mike (Other Type, 2001)

Roof maintenance is an issue that has ongoing ramifications for property owners, all over the world. Determining accurately what maintenance should be taken is difficult, with often-conflicting evidence further complicating ...