Otago University Research Archive
Browsing Other Type by Date Added
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Browsing Other Type by Date Added
Now showing items 1-12 of 12
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(Other Type, 1999)This report presents a detailed analysis of the impacts of Rugby Super 12 on the tourism industry in the Otago Highlanders region. It presents the results of a qualitative programme of research for which individuals involved ... -
(Other Type, 2005)Harrop (1990) perceives political marketing as being not just about political advertising, party political broadcasts and electoral speeches but covering the whole area of party positioning in the electoral market. Kavanagh ... -
(Other Type, 2007)This paper is a case study of the development of the Marketing Management course at the University of Otago over 25 years. Key development phases and turning points in the history of the curriculum are presented and ... -
(Other Type, 2010)Before deploying a software system we need to assure ourselves (and stake- holders) that the system will behave correctly. This assurance is usually done by testing the system. However, it is intuitively obvious that ... -
(Other Type, 2007)Constructing an accurate effort prediction model is a challenge in Software Engineering. One difficulty practitioners often experience is that they have only a very small amount of local data to construct a model. The small ... -
(Other Type, 2000)Political marketing is commonly regarded as synonymous with the use of persuasive techniques in campaigns to promote both politicians and their policies. The borrowing of professional communication tools, such as advertising ... -
(Other Type, 2005)The turnout for the 2001 General election in Britain was the lowest ever after full adult suffrage. This essay presents the theoretical explanations of voter apathy and then reviews the literature on the causes behind the ... -
(Other Type, 1999)This paper discusses the use of fuzzy tools in the realm of Decision Support Systems. I have investigated the possible use of a number of different paradigms against a novel problem - that of correctly classifying the ... -
(Other Type, 2005)In an overview of the use of negative advertising through the years, Kaid (1999) notes a real increase in the number of negative advertisements used in presidential campaigns. From 1952 to 1996, such ads made up about 38% ... -
(Other Type, 2003)This experiment was run following a visit to the University of Queensland, where a simulation engine has been created using MatLab SimuLink. This simulator is developed for use as the underlying engine in future User ... -
(Other Type, 2002)This document is prepared with two purposes in mind. The first is to introduce the roof maintenance problem and the proposed solutions. The second is to describe its implementation for the Palm platform. The first section ... -
(Other Type, 2001)Roof maintenance is an issue that has ongoing ramifications for property owners, all over the world. Determining accurately what maintenance should be taken is difficult, with often-conflicting evidence further complicating ...
Now showing items 1-12 of 12