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Recent Deposits

Political marketing and political communication: the relationship revisited

Kolovos, Ioannis; Harris, Phil (Other Type, 2005)

Harrop (1990) perceives political marketing as being not just about political advertising, party political broadcasts and electoral speeches but covering the whole area of party positioning in the electoral market. Kavanagh ...
The development of Rugby Super 12 and its implications for tourism: the case of the Otago Highlanders

Higham, James E S; Hinch, Tom (Other Type, 1999)

This report presents a detailed analysis of the impacts of Rugby Super 12 on the tourism industry in the Otago Highlanders region. It presents the results of a qualitative programme of research for which individuals involved ...
A comparison of software effort prediction models using small datasets

van Koten, Chikako (Other Type, 2007)

Constructing an accurate effort prediction model is a challenge in Software Engineering. One difficulty practitioners often experience is that they have only a very small amount of local data to construct a model. The small ...
On the testability of BDI agent systems

Winikoff, Michael; Cranefield, Stephen (Other Type, 2010)

Before deploying a software system we need to assure ourselves (and stake- holders) that the system will behave correctly. This assurance is usually done by testing the system. However, it is intuitively obvious that ...
The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics

Mueller-Heumann, Guenther (Other Type, 2007)

This paper is a case study of the development of the Marketing Management course at the University of Otago over 25 years. Key development phases and turning points in the history of the curriculum are presented and ...