Otago University Research Archive

Browsing Consumer Research Group by Title

Otago University Research Archive

Browsing Consumer Research Group by Title

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    New Zealand in the 21st century: A consumer lifestyles study 
    Evans, Sian; Lawson, Rob; Todd, Sarah (Technical Report, 2006)
    The 2005/6 consumer lifestyles segmentation study is the fifth major survey of this type carried out by the Consumer Research Group at the University of Otago since 1979. As with previous iterations, the 2005/6 study of ...