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Search Results for Division/School: Marketing
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Relationship building in small businesses - the case of linking personal selling with collectivism (Conference or Workshop Item (Paper), Asia Pacific Marketing Conference, 2007)This paper examines the link between personal selling and collectivism found in small clothing and shoe retailers in New Zealand, Portugal and Hungary. The study uses three culturally similar, predominately Anglophone ... -
(Conference or Workshop Item (Paper), E-leader Conference Bangkok 2008, 2008)In Malaysia and Singapore, Internet-based education has not attracted as many students as had been expected. It is reckoned that trust decreases the perceived risk of using a service. Since online learners have no direct ... -
(Conference or Workshop Item (Paper), 2008 Global Marketing Conference at Shanghai, 2008)Although branding has become the latest focus in tertiary education to attract international students, little has been written about the influence of brand message on student’s choice of education destination in Asian ... -
(Conference or Workshop Item (Paper), The Chartered Institute of Marketing Conference, 2003)Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political Marketing, Good Governance, ... -
(Conference or Workshop Item (Paper), Otago Business PhD Colloquium, 2006)This research proposal is in an early stage of development. Investigating the linkages between corporate social responsibility (CSR) and the business strategies of tourism destination businesses offers the prospect of new ... -
(Conference or Workshop Item (Paper), Otago Business PhD Colloquium, 2006)The thesis to be discussed in this paper is at the middle to late stage of development. Since the 2005 Otago PhD Colloquium I have completed the first stage of data collection and am currently analysing the data from this ... -
(Conference or Workshop Item (Paper), Otago Business PhD Colloquium, 2006)As a direct marketing tool, electronic Short Message Services (SMS) is likely to surpass internet-based advertising before the end of 2006. Younger consumers higher in social class are the most willing to accept SMS direct ... -
(Conference or Workshop Item (Paper), Otago Business PhD Colloquium, 2006)Knowledge is regarded as important for creating organisational value and enhancing organisational competitiveness, especially in an unpredictable environment (Nonaka, 1994). However, there is little understanding of how ... -
(Conference or Workshop Item (Paper), Otago Business PhD Colloquium, 2006)This thesis is in the late stage of development, as it started in July 2004. It is an Ethnohistoriography of Koh Samui, which involved 12 months of fieldwork, February 2005- February 2006, on Koh Samui, Thailand. The main ... -
(Conference or Workshop Item (Paper), Pan-Pacific Conference XXIV of the Pan-Pacific Business Association, 2007)The purpose of this paper is to explore the role of goal setting as contributing factor for eCommerce systems (ECS) success in small and medium enterprises (SMEs). Based on the literature review relative to eCommerce in ...