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Search Results for Division/School: Marketing
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(Conference or Workshop Item (Keynote/plenary), Government Marketing Conference, 2000)Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political Marketing, Good Governance, ... -
(Thesis, Master of Business, 2011)The paper explores the history of Geographical Information System (GIS) use in order to understand what problems can be faced by city retail planners utilizing the technology. Different GIS software packages and system ... -
(Working Paper, 2005)Food distribution channel members in the Peoples’ Republic of China have been interviewed regarding the key factors that determine where they source imported food products. Concerns about food safety and mistrust of food ... -
Relationship building in small businesses - the case of linking personal selling with collectivism (Conference or Workshop Item (Paper), Asia Pacific Marketing Conference, 2007)This paper examines the link between personal selling and collectivism found in small clothing and shoe retailers in New Zealand, Portugal and Hungary. The study uses three culturally similar, predominately Anglophone ... -
(Conference or Workshop Item (Paper), E-leader Conference Bangkok 2008, 2008)In Malaysia and Singapore, Internet-based education has not attracted as many students as had been expected. It is reckoned that trust decreases the perceived risk of using a service. Since online learners have no direct ... -
(Thesis, Master of Commerce, 2011)The media plays an important role in the delivery of marketing communications messages to consumers, and changes to the mode of transmission and formatting options permitted by different media influence the way messages ... -
(Other Type, 2005)Harrop (1990) perceives political marketing as being not just about political advertising, party political broadcasts and electoral speeches but covering the whole area of party positioning in the electoral market. Kavanagh ... -
(Other Type, 2005)The turnout for the 2001 General election in Britain was the lowest ever after full adult suffrage. This essay presents the theoretical explanations of voter apathy and then reviews the literature on the causes behind the ... -
(Other Type, 2005)In an overview of the use of negative advertising through the years, Kaid (1999) notes a real increase in the number of negative advertisements used in presidential campaigns. From 1952 to 1996, such ads made up about 38% ... -
(Working Paper, 2005)Country-of-origin preferences of distribution channel gatekeepers when sourcing food imports were investigated using in-depth interviews in five European markets. Channel member perceptions of product-country image related ...