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Search Results for Division/School: Marketing
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(Journal Article, International Journal of Business and Management, 2008)Models of insolvency are important for managers who may not appreciate how serious the financial health of their company is becoming until it is too late to take effective action. Multivariate discriminant analysis and ...
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(Journal Article, Journal of Customer Behaviour, 2005)Risk to country image in foreign markets for food products has been advanced as a reason for Australia, New Zealand and Asian countries to ban commercial production of genetically modified (GM) food crops. In order to ...
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(Journal Article, International Journal of Business and Management, 2007)Although branding has become the latest focus in tertiary education to attract international students, little has been written about the influence of brand message on student's choice of education destination in relation ...
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(Journal Article, International Journal of Business and Management, 2007)In spite of the extensive studies in online education, there is a lack of empirical study within the marketing paradigm. In Singapore, Internet-based education has not attracted as many students as had been expected. The ...
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(Working Paper, 2005)Purpose: to ascertain the validity or otherwise of Stated Preference (SP) choice models in the context of introduction of genetically modified (GM) foods with defined consumer benefits, and to report on a new experimentally ...
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(Working Paper, 2005)Country-of-origin preferences of distribution channel gatekeepers when sourcing food imports were investigated using in-depth interviews in five European markets. Channel member perceptions of product-country image related ... -
(Conference or Workshop Item (Paper), 2008 Global Marketing Conference at Shanghai, 2008)Although branding has become the latest focus in tertiary education to attract international students, little has been written about the influence of brand message on student’s choice of education destination in Asian ... -
(Journal Article, British Food Journal, 2007)Abstract: Purpose – The purpose of this paper is to understand the elements of country image that influence gatekeepers of the European food distribution sector when making industrial purchasing decisions regarding imported ... -
(Journal Article, Journal of Product and Brand Management, 2005)Abstract: Purpose – Aims to conduct research on consumer willingness to buy genetically modified (GM) foods with a price advantage and other benefits, compared with organic and ordinary types of foods, employing a robust ... -
(Working Paper, Journal of Public Affairs, 2005)Widespread consumer resistance towards genetically modified (GM), particularly as expressed in the news media, has led to slow adoption of this technology outside of North America. Much of the resistance appears to stem ...