Otago University Research Archive
Browsing Marketing by Date Published
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Browsing Marketing by Date Published
Now showing items 1-20 of 112
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(Thesis, Master of Business, 2013)Interest in saving is growing as researchers acknowledge the impact of psychological and behavioural factors on financial behaviour and financial institutions recognise its implications for products and services. This ...
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(Thesis, Doctor of Philosophy, 2013)Brand personality and brand relationships have both become important concepts in the branding literature, but there are some fundamental problems with the theory and research that supports the concepts. As such, the question ... -
(Thesis, Doctor of Philosophy, 2013)It is widely accepted that physical activity leads to health benefits. It is less well known that being frequently active leads to health benefits over and above those gained by being active a total number of minutes a ...
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(Thesis, Doctor of Philosophy, 2013)This thesis explores the strengths and weaknesses of market orientation as a corporate management concept and identifies opportunities to increase its value through an increased focus on environmental and social management. ... -
Young Adults' Responses to Tobacco Pictorial Warning Labels within a Symbolic Consumption Framework (Thesis, Master of Commerce, 2013)Pictorial warning labels (PWLs) displayed on tobacco packaging are a critical smokefree intervention that help to reduce the global smoking epidemic. PWLs are effective within the general population at increasing awareness ...
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(Thesis, Master of Business, 2013)Since the 1980’s the value of brands from the consumers’ perspective has been a key area of interest, as both companies and researchers have recognized the importance of ensuring brands are, and remain successful in the ... -
(Thesis, Doctor of Philosophy, 2013)The placement of ‘risky’ products, such as alcohol and tobacco, and their brand imagery in movies is used by some of their sellers for promotional campaigns. Drawing upon the extant literature on persuasion and product ... -
(Thesis, Master of Commerce, 2013)The export education industry is a multi-billion dollar industry worldwide (Payne 2009) that sees millions of people travelling abroad every year (Weaver 2003). In New Zealand export education is the fifth largest export, ... -
(Thesis, Master of Business, 2012)The organic food market in the People’s Republic of China (PRC) is developing at a rapid pace. In particular, sales of organic baby food are predicted to see growth in the coming years. Factors such as increased purchasing ...
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(Thesis, Master of Business, 2012)There are over 20,000 new video games created each year, so it is therefore important for video game developers to fully comprehend the video game market before they undergo the production of new offerings in order to stand ... -
(Thesis, Master of Business, 2012)The supply of fossil fuels is at risk of depletion due to dwindling supplies and energy consumption. This has lead to worldwide urgency for the need to develop technological innovations that provide comfortable heat from ...
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(Thesis, Master of Commerce, 2012)Previous research identified money illusion effects in currency exchange situations. When using foreign currencies previously acquired price knowledge, usually referred to as internal reference prices, cannot be applied ...
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(Thesis, Doctor of Philosophy, 2012)Cultural localisation of websites represents a relevant managerial practice. Studies have indicated that when tailoring web content and website design to fit the needs, characteristics and preferences of target audiences, ...
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(Thesis, Master of Business, 2012)Pay in arrears electricity has been the traditional and most common method for purchasing power in New Zealand for a long time. As a result, both retailers and consumers are subjected to a number of problematic issues. ... -
(Thesis, Master of Business, 2012)This research project investigated the influence of electronic word of mouth (eWOM) on customer purchase intentions. It explores the influence of positive vs. negative word of mouth, the influence of varying online mediums ...
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(Thesis, Doctor of Philosophy, 2012)Cultural adaptation in consumption has become a ubiquitous phenomenon because increasing migration to industrialised Western nations and the growing processes of globalising and glocalising consumer cultures have created ...
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(Thesis, Master of Business, 2011)As with any strategy, pricing is critical for business success, whether it is an Internet business or a traditional brick-and-mortar business. Price captures customers and retailers have to employ a wide range of retail ...
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(Thesis, Doctor of Philosophy, 2011)Tourism destinations are an essential part of the tourism system and are the place where most tourism consumption occurs. In order to achieve a competitive advantage in the market place, individual destinations need to ...
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(Thesis, Doctor of Philosophy, 2011)One of branding’s most important constructs is brand personality (BP). Despite more than 50 years of BP measurement, current scales still produce equivocal results. The latter are caused by several limitations of existing ...
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(Thesis, Master of Business, 2011)The paper explores the history of Geographical Information System (GIS) use in order to understand what problems can be faced by city retail planners utilizing the technology. Different GIS software packages and system ...
Now showing items 1-20 of 112