Political marketing and political communication: the relationship revisited

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dc.contributor.author	Kolovos, Ioannis	en_NZ
dc.contributor.author	Harris, Phil	en_NZ
dc.date.copyright	2005-11	en_NZ
dc.identifier.citation	Kolovos, I., & Harris, P. (2005, November). Political marketing and political communication: the relationship revisited. University of Otago.	en
dc.identifier.uri	http://hdl.handle.net/10523/1463
dc.description.abstract	Harrop (1990) perceives political marketing as being not just about political advertising, party political broadcasts and electoral speeches but covering the whole area of party positioning in the electoral market. Kavanagh (1995, 1996) sees political marketing as electioneering, i.e. as a set of strategies and tools to trace and study public opinion before and during an election campaign, to develop campaign communications and to assess their impact. A similar view is expressed by Scammell (1995).
dc.format.mimetype	application/pdf
dc.publisher	University of Otago	en_NZ
dc.subject.lcsh	HF Commerce	en_NZ
dc.subject.lcsh	HF5601 Accounting	en_NZ
dc.title	Political marketing and political communication: the relationship revisited	en_NZ
dc.type	Other Type	en_NZ
dc.description.version	Unpublished	en_NZ
otago.bitstream.pages	14	en_NZ
otago.date.accession	2005-12-02	en_NZ
otago.school	Marketing	en_NZ
otago.openaccess	Open
otago.place.publication	Dunedin, New Zealand	en_NZ
dc.identifier.eprints	32	en_NZ
otago.school.eprints	Marketing	en_NZ
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