Political marketing and political communication: the relationship revisited

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Political marketing and political communication: the relationship revisited

Kolovos, Ioannis; Harris, Phil

Cite this item in APA: Kolovos, I., & Harris, P. (2005, November). Political marketing and political communication: the relationship revisited. University of Otago.

Permanent link to OUR Archive version: http://hdl.handle.net/10523/1463

Date: 2005-11

Publisher: University of Otago

Pages: 14

Research Type: Other Type

Abstract:

Harrop (1990) perceives political marketing as being not just about political advertising, party political broadcasts and electoral speeches but covering the whole area of party positioning in the electoral market. Kavanagh (1995, 1996) sees political marketing as electioneering, i.e. as a set of strategies and tools to trace and study public opinion before and during an election campaign, to develop campaign communications and to assess their impact. A similar view is expressed by Scammell (1995).

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