The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics

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dc.contributor.author	Mueller-Heumann, Guenther	en_NZ
dc.date.copyright	2007	en_NZ
dc.identifier.citation	Mueller-Heumann, G. (2007). The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics. University of Otago.	en
dc.identifier.uri	http://hdl.handle.net/10523/1460
dc.description.abstract	This paper is a case study of the development of the Marketing Management course at the University of Otago over 25 years. Key development phases and turning points in the history of the curriculum are presented and discussed. In 1966 the first Marketing Management paper at the University of Otago was taught by the then Professor of Accounting. In 1990, the Department of Marketing offered a programme which took up half of the course work for the B.Com. in Marketing Management. It had a very large number of undergraduate and postgraduate students and its staffing establishment included two chairs and more than 35 staff, some of them part-time. In such an enormous operation, academic leadership and staffing problems arise which are quite different from those of most of the small Marketing groups and departments typical for Australasian tertiary institutions.	en_NZ
dc.format.mimetype	application/pdf
dc.publisher	University of Otago	en_NZ
dc.subject.lcsh	LA History of education	en_NZ
dc.subject.lcsh	HF Commerce	en_NZ
dc.subject.lcsh	HF5601 Accounting	en_NZ
dc.title	The Marketing course at Otago 1966-1990: A case study in curriculum technology, University fashions and politics	en_NZ
dc.type	Other Type	en_NZ
dc.description.version	Unpublished	en_NZ
otago.date.accession	2010-04-21 00:52:05	en_NZ
otago.openaccess	Open
otago.place.publication	Dunedin, New Zealand	en_NZ
dc.identifier.eprints	888	en_NZ
otago.school.eprints	Marketing	en_NZ
dc.description.references	Bartels, Robert (1970), Marketing Theory and Metatheory. Homewood Ill.: Richard D. Irwin, Inc. Cowan, Tom K. (1988) Commerce at Otago, 1912-1987, A Personal Perspective, Abridged edition, Dunedin: University of Otago (monograph) Murphy, Patrick E. and Eugene R. Laczniak (1980), Marketing Education: Current status and a view for the 1980’s, Chicago, Ill.: American Association, Monograph, #11. University of Otago, Dunedin, New Zealand: Calendars from various years.	en_NZ