Increased website popularity through compliance with usability guidelines

dc.contributor.author	Scowen, Greg	en_NZ
dc.date.copyright	2007-10-02	en_NZ
dc.identifier.citation	Scowen, G. (2007, October 2). Increased website popularity through compliance with usability guidelines (Dissertation). Retrieved from http://hdl.handle.net/10523/1190	en
dc.identifier.uri	http://hdl.handle.net/10523/1190
dc.description.abstract	To create more interest is usability awareness in website development, further benefits of usability need to be introduced and examined. This paper attempts to identify and measure a positive correlation between compliance with usability guidelines and the popularity of a website. Showing a significant correlation between usability and popularity would promote further investigations into the importance of usability and could lead to an increase in usability studies within website development projects. There is a gap of knowledge in this area and this study is intended to create a foundation for future research into this issue. To identify and measure this relationship, a sample of E-learning websites were reviewed and their usability scored using a web-based evaluation system developed during the study. This usability score was then tested against five different ranking systems using Spearman‟s Rank correlation method. The results of these tests show a strong correlation between compliance with usability guidelines and website popularity. The five ranking systems also showed positive correlations to each-other and to the usability of the sites. The conclusion drawn from these results is that compliance with usability guidelines could be a way to achieve higher website popularity and visitor numbers.	en_NZ
dc.format.mimetype	application/pdf
dc.subject.lcsh	QA75 Electronic computers. Computer science	en_NZ
dc.subject.lcsh	QA76 Computer software	en_NZ
dc.title	Increased website popularity through compliance with usability guidelines	en_NZ
dc.type	Dissertation	en_NZ
dc.description.version	Unpublished	en_NZ
otago.bitstream.pages	66	en_NZ
otago.date.accession	2008-02-19	en_NZ
otago.school	Information Science	en_NZ
thesis.degree.discipline	Information Science	en_NZ
thesis.degree.grantor	University of Otago	en_NZ
thesis.degree.level	Honours Dissertations	en_NZ
otago.openaccess	Open
dc.identifier.eprints	778	en_NZ
otago.school.eprints	Multimedia Systems Research Laboratory	en_NZ
otago.school.eprints	Information Science	en_NZ
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