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Cultural values and advertising in Malaysia: views from the industry

Waller, David S; Fam, Kim-Shyan (Journal Article, Asia Pacific Journal of Marketing and Logistics, 2000)

When entering into a new country, marketers must be aware of various environmental differences that they may have to address, such as media restrictions and cultural and legal factors. This paper observes a study of Malaysian ...
Mountain places, cultural spaces: the interpretation of culturally significant landscapes

Carr, Anna M (Journal Article, Journal of Sustainable Tourism, 2004)

This paper presents an overview of how national park interpretation in New Zealand is incorporating Māori perspectives of cultural landscapes. Since the formation of the Department of Conservation in 1987, interpretive ...
Tea-sippers or arsonists? Environmental NGOs and their responses to protected area tourism: a study of the Royal Forest and Bird Protection Society of New Zealand

Lovelock, Brent (Journal Article, Journal of Sustainable Tourism, 2005)

Environmental non-governmental organisations (ENGOs) adopt a range of positions on the issue of tourism development within protected areas. While many ENGOs perceive tourism development as being extremely undesirable within ...
Insolvency prediction model using multivariate discriminant analysis and artificial neural network for the finance industry in New Zealand

Chung, Kim-Choy; Tan, Shin Shin; Holdsworth, David K (Journal Article, International Journal of Business and Management, 2008)

Models of insolvency are important for managers who may not appreciate how serious the financial health of their company is becoming until it is too late to take effective action. Multivariate discriminant analysis and ...
Sustaining the physical and social dimensions of wilderness tourism: the perceptual approach to wilderness management in New Zealand

Higham, James E S (Journal Article, Journal of Sustainable Tourism, 1998)

The dynamics of the tourism industry are well illustrated by the case of New Zealand’s tourism development over the last decade. The number of international tourists visiting New Zealand has doubled in the last ten years ...
Genetically modified crops and perceptions of country image: implications for food exporters

Knight, John G; Holdsworth, David K; Mather, Damien W (Journal Article, Journal of Customer Behaviour, 2005)

Risk to country image in foreign markets for food products has been advanced as a reason for Australia, New Zealand and Asian countries to ban commercial production of genetically modified (GM) food crops. In order to ...
The influence of religion on attitudes towards the advertising of controversial products

Fam, Kim-Shyan; Waller, David S; Erdogan, B Zafer (Journal Article, European Journal of Marketing, 2004)

In a constantly changing and increasingly globalized world, religion still plays a significant role in influencing social and consumer behavior. This study will analyze what influence religion and intensity of belief has ...
Advertising of controversial products: a cross-cultural study

Waller, David S; Fam, Kim-Shyan; Erdogan, B Zafer (Journal Article, Journal of Consumer Marketing, 2005)

Purpose – The purpose of this paper is to determine attitudes towards the advertising of certain controversial products/services and reasons for being offensive across four different countries, Malaysia, New Zealand, Turkey ...
Determinants of shoe retailers' perceptions of promotion tools

Fam, Kim-Shyan; Merrilees, Bill (Journal Article, Journal of Retailing and Consumer Services, 1996)

This study is concerned with the retailers' perceptions of promotion tools, and with what determines their perceptions. The database is based on the application of postal questionnaires involving 104 retail stores located ...
Augmented reality projects in the automotive and aerospace industries

Regenbrecht, Holger; Baratoff, G; Wilke, W (Journal Article, Computer Graphics and Applications, IEEE, 2005)

The 2003 International Symposium on Mixed and Augmented Reality was accompanied by a workshop on potential industrial applications. The organizers wisely called it potential because the real use of augmented reality (AR) ...

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