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Home truths : understanding the key motives that underlie consumer home choice

Khoo-Lattimore, Cathryn Suan Chin (Thesis, Doctor of Philosophy, 2008)

This thesis aims to identify the motivating factors driving consumers home purchase decisions from the consumer's point of view. Although there is an abundance of past real estate research, dating back as far as the 1920's, ...
The dimensions of intangible value in business-to-business buyer-seller relationships: an intellectual capital model

Baxter, Roger (Thesis, Doctor of Philosophy, 2005)

A firm's relationships with its customers contribute to its organizational capital and represent an important part of its shareholder value, so the nature of the value in these relationships needs to be understood well and ...
National culture and new product development management practices and workgroup dynamics: A Cross-cultural study between Singapore and New Zealand

Garrett, Tony Charles (Thesis, Doctor of Philosophy, 2003)

This dissertation addresses the relationship between national culture and new product development (NPD) workgroup dynamics in a matched sample of successful manufacturing firms in New Zealand and Singapore. The underlying ...
The service quality of Māori tourism operators : a gap analysis

Renata, Steven M (Thesis, Master of Commerce, 2007)

This thesis examines the nature and elements of Māori involvement in tourism using a dyadic assessment of operator service quality. The SERVQUAL instrument has been proposed as an instrument for the measurement of perceived ...
Brand Personality Scale Development Using Rasch Modelling

Conejo, Francisco J. (Thesis, Doctor of Philosophy, 2011)

One of branding’s most important constructs is brand personality (BP). Despite more than 50 years of BP measurement, current scales still produce equivocal results. The latter are caused by several limitations of existing ...
Innovation and Resources: A qualitative study of start-up entrepreneurial ventures through the lens of the Resource-Based View

Paradkar, Amit (Thesis, Doctor of Philosophy, 2011)

Understanding how young entrepreneurial firms achieve and maintain competitive advantage is of critical importance for entrepreneurs and venture capitalists alike. Although innovation is a well-known source of competitive ...
The Strategic Value of Corporate Blogging

Chua, Adeline Phaik Harn (Thesis, Doctor of Philosophy, 2011)

Corporate blogs allow companies to connect and communicate with their customers online. Research in the area of corporate blogging has largely focused on established US-based B2C companies (e.g. Fortune 500) operating in ...
Re-conceptualising Sense of Place: Implications for place branding

Santana, Adriana Campelo (Thesis, Doctor of Philosophy, 2011)

This thesis is concerned with understanding what constitutes a sense of place and how such an understanding can help in the development of a place brand. Branding theory and techniques have been applied to places in order ...
Innovation and knowledge management

Darroch, Jenny (Thesis, Doctor of Philosophy, 2002)

There are two primary aims of this thesis: to develop a measure of knowledge management and then to use that measure to determine whether innovation and performance are consequences of effective knowledge management. In ...
Who talks more? How the satisfaction - word of mouth relationship varies across services

Lang, Bodo (Thesis, Doctor of Philosophy, 2010)

This thesis is about word of mouth (WOM), which is informal communication between consumers about a product or a service, with no party being formally rewarded. This thesis focuses on the relationship between customer ...

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