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Cultural values and advertising in Malaysia: views from the industry

Waller, David S; Fam, Kim-Shyan (Journal Article, Asia Pacific Journal of Marketing and Logistics, 2000)

When entering into a new country, marketers must be aware of various environmental differences that they may have to address, such as media restrictions and cultural and legal factors. This paper observes a study of Malaysian ...
Home truths : understanding the key motives that underlie consumer home choice

Khoo-Lattimore, Cathryn Suan Chin (Thesis, Doctor of Philosophy, 2008)

This thesis aims to identify the motivating factors driving consumers home purchase decisions from the consumer's point of view. Although there is an abundance of past real estate research, dating back as far as the 1920's, ...
The dimensions of intangible value in business-to-business buyer-seller relationships: an intellectual capital model

Baxter, Roger (Thesis, Doctor of Philosophy, 2005)

A firm's relationships with its customers contribute to its organizational capital and represent an important part of its shareholder value, so the nature of the value in these relationships needs to be understood well and ...
National culture and new product development management practices and workgroup dynamics: A Cross-cultural study between Singapore and New Zealand

Garrett, Tony Charles (Thesis, Doctor of Philosophy, 2003)

This dissertation addresses the relationship between national culture and new product development (NPD) workgroup dynamics in a matched sample of successful manufacturing firms in New Zealand and Singapore. The underlying ...
The service quality of Māori tourism operators : a gap analysis

Renata, Steven M (Thesis, Master of Commerce, 2007)

This thesis examines the nature and elements of Māori involvement in tourism using a dyadic assessment of operator service quality. The SERVQUAL instrument has been proposed as an instrument for the measurement of perceived ...
Innovation and knowledge management

Darroch, Jenny (Thesis, Doctor of Philosophy, 2002)

There are two primary aims of this thesis: to develop a measure of knowledge management and then to use that measure to determine whether innovation and performance are consequences of effective knowledge management. In ...
Discursive analysis of a television advertising campaign : obliged to be healthy

Jardine, Andrew (Thesis, Doctor of Philosophy, 2006)

This thesis describes and demonstrates the use of discourse analysis as a means of facilitating critical awareness and stimulating research practice within a consumer research context. In a generic sense, discourse analysis ...
Insolvency prediction model using multivariate discriminant analysis and artificial neural network for the finance industry in New Zealand

Chung, Kim-Choy; Tan, Shin Shin; Holdsworth, David K (Journal Article, International Journal of Business and Management, 2008)

Models of insolvency are important for managers who may not appreciate how serious the financial health of their company is becoming until it is too late to take effective action. Multivariate discriminant analysis and ...
Genetically modified crops and perceptions of country image: implications for food exporters

Knight, John G; Holdsworth, David K; Mather, Damien W (Journal Article, Journal of Customer Behaviour, 2005)

Risk to country image in foreign markets for food products has been advanced as a reason for Australia, New Zealand and Asian countries to ban commercial production of genetically modified (GM) food crops. In order to ...
The influence of religion on attitudes towards the advertising of controversial products

Fam, Kim-Shyan; Waller, David S; Erdogan, B Zafer (Journal Article, European Journal of Marketing, 2004)

In a constantly changing and increasingly globalized world, religion still plays a significant role in influencing social and consumer behavior. This study will analyze what influence religion and intensity of belief has ...

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