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Search Results for Collection: Marketing collection
Now showing items 1-7 of 7
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(Journal Article, International Journal of Business and Management, 2008)Models of insolvency are important for managers who may not appreciate how serious the financial health of their company is becoming until it is too late to take effective action. Multivariate discriminant analysis and ...
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(Journal Article, International Journal of Business and Management, 2007)Although branding has become the latest focus in tertiary education to attract international students, little has been written about the influence of brand message on student's choice of education destination in relation ...
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(Journal Article, International Journal of Business and Management, 2007)In spite of the extensive studies in online education, there is a lack of empirical study within the marketing paradigm. In Singapore, Internet-based education has not attracted as many students as had been expected. The ...
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Relationship building in small businesses - the case of linking personal selling with collectivism (Conference or Workshop Item (Paper), Asia Pacific Marketing Conference, 2007)This paper examines the link between personal selling and collectivism found in small clothing and shoe retailers in New Zealand, Portugal and Hungary. The study uses three culturally similar, predominately Anglophone ... -
(Conference or Workshop Item (Paper), E-leader Conference Bangkok 2008, 2008)In Malaysia and Singapore, Internet-based education has not attracted as many students as had been expected. It is reckoned that trust decreases the perceived risk of using a service. Since online learners have no direct ... -
(Conference or Workshop Item (Paper), 2008 Global Marketing Conference at Shanghai, 2008)Although branding has become the latest focus in tertiary education to attract international students, little has been written about the influence of brand message on student’s choice of education destination in Asian ... -
(Conference or Workshop Item (Paper), Pan-Pacific Conference XXIV of the Pan-Pacific Business Association, 2007)Trust decreases the perceived risk of using a service. Since e-learners have no direct contact with the education providers, trust plays an important role in an e-tertiary setting. In a review of the literature, hypotheses ...
Now showing items 1-7 of 7