Otago University Research Archive
Browsing Marketing collection by Title
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Browsing Marketing collection by Title
Now showing items 1-20 of 110
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(Working Paper, 2011)The instability of niche markets, and their predisposition to catastrophic collapse, makes market flexibility a prerequisite for long-term survival among niche marketers. This article describes how a niche marketer can ... -
(Thesis, Master of Commerce, 1991)
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(Journal Article, Journal of Public Affairs, 2005)This paper examines the very long-running trade dispute between Australia and New Zealand concerning a ban on the importation of apples on the basis of fire blight disease present in New Zealand. This particular example ...
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(Thesis, Master of Commerce, 1997)
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(Journal Article, Journal of Consumer Marketing, 2005)Purpose – The purpose of this paper is to determine attitudes towards the advertising of certain controversial products/services and reasons for being offensive across four different countries, Malaysia, New Zealand, Turkey ...
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(Thesis, Master of Business, 2012)Pay in arrears electricity has been the traditional and most common method for purchasing power in New Zealand for a long time. As a result, both retailers and consumers are subjected to a number of problematic issues. ... -
(Conference or Workshop Item (Paper), Pan-Pacific Conference XXIV of the Pan-Pacific Business Association, 2007)Trust decreases the perceived risk of using a service. Since e-learners have no direct contact with the education providers, trust plays an important role in an e-tertiary setting. In a review of the literature, hypotheses ... -
(Thesis, Master of Commerce, 2004)In recent years, Latin America has been identified as a region that offers significant potential for New Zealand business. However, for many New Zealand firms there are a number of factors that make conducting business in ...
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(Thesis, Doctor of Philosophy, 2011)One of branding’s most important constructs is brand personality (BP). Despite more than 50 years of BP measurement, current scales still produce equivocal results. The latter are caused by several limitations of existing ...
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(Conference or Workshop Item (Paper), E-leader Conference Bangkok 2008, 2008)In Malaysia and Singapore, Internet-based education has not attracted as many students as had been expected. It is reckoned that trust decreases the perceived risk of using a service. Since online learners have no direct ... -
(Thesis, Master of Commerce, 1993)
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(Journal Article, International Journal of Business and Management, 2007)In spite of the extensive studies in online education, there is a lack of empirical study within the marketing paradigm. In Singapore, Internet-based education has not attracted as many students as had been expected. The ...
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(Working Paper, Journal of Public Affairs, 2005)Widespread consumer resistance towards genetically modified (GM), particularly as expressed in the news media, has led to slow adoption of this technology outside of North America. Much of the resistance appears to stem ... -
(Thesis, Master of Business, 2012)The supply of fossil fuels is at risk of depletion due to dwindling supplies and energy consumption. This has lead to worldwide urgency for the need to develop technological innovations that provide comfortable heat from ...
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(Conference or Workshop Item (Paper), Pan-Pacific Conference XXIV of the Pan-Pacific Business Association, 2007)The purpose of this paper is to explore the role of goal setting as contributing factor for eCommerce systems (ECS) success in small and medium enterprises (SMEs). Based on the literature review relative to eCommerce in ... -
(Working Paper, 2005)Food distribution channel members in the Peoples’ Republic of China have been interviewed regarding the key factors that determine where they source imported food products. Concerns about food safety and mistrust of food ... -
(Journal Article, Asia Pacific Journal of Marketing and Logistics, 2000)When entering into a new country, marketers must be aware of various environmental differences that they may have to address, such as media restrictions and cultural and legal factors. This paper observes a study of Malaysian ...
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(Journal Article, International Marketing Review, 1998)This paper compares the promotional practices and perceptions between two countries of disparate cultural backgrounds, namely Australia and Hong Kong. The paper argues that the preference for a particular promotional tool ...
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(Thesis, Doctor of Philosophy, 2006)While the role of culture as an influence on consumer behaviour and product/service choice has long been acknowledged, the current literature in marketing offers an incomplete understanding of how and why culture plays its ... -
(Thesis, Master of Commerce, 2002)The North Asian countries of Japan, Korea and China are becoming increasingly important overseas trading partners of New Zealand, whose imports and exports are predominantly shipped by sea. The industrial shipping market ...
Now showing items 1-20 of 110