Otago University Research Archive
Browsing Marketing collection by Date Added
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Browsing Marketing collection by Date Added
Now showing items 1-20 of 110
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(Thesis, Doctor of Philosophy, 2008)'Every poet who takes language seriously is working against a culture if clear marketable meanings and commodified production' states New Zealand novelist, essayist and poet Gregory O'Brien. This statement is the motivation ...
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(Thesis, Master of Commerce, 2013)The export education industry is a multi-billion dollar industry worldwide (Payne 2009) that sees millions of people travelling abroad every year (Weaver 2003). In New Zealand export education is the fifth largest export, ... -
(Thesis, Master of Business, 2013)Interest in saving is growing as researchers acknowledge the impact of psychological and behavioural factors on financial behaviour and financial institutions recognise its implications for products and services. This ...
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Young Adults' Responses to Tobacco Pictorial Warning Labels within a Symbolic Consumption Framework (Thesis, Master of Commerce, 2013)Pictorial warning labels (PWLs) displayed on tobacco packaging are a critical smokefree intervention that help to reduce the global smoking epidemic. PWLs are effective within the general population at increasing awareness ...
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(Thesis, Doctor of Philosophy, 2013)The placement of ‘risky’ products, such as alcohol and tobacco, and their brand imagery in movies is used by some of their sellers for promotional campaigns. Drawing upon the extant literature on persuasion and product ... -
(Thesis, Doctor of Philosophy, 2013)This thesis explores the strengths and weaknesses of market orientation as a corporate management concept and identifies opportunities to increase its value through an increased focus on environmental and social management. ... -
(Thesis, Master of Business, 2013)Since the 1980’s the value of brands from the consumers’ perspective has been a key area of interest, as both companies and researchers have recognized the importance of ensuring brands are, and remain successful in the ... -
(Thesis, Doctor of Philosophy, 2013)Brand personality and brand relationships have both become important concepts in the branding literature, but there are some fundamental problems with the theory and research that supports the concepts. As such, the question ... -
(Thesis, Doctor of Philosophy, 1994)
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(Thesis, Doctor of Philosophy, 2004)
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(Thesis, Doctor of Philosophy, 2005)"I know but one freedom, and that is the freedom of the mind" Antoine de Saint-Exupery
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(Thesis, Doctor of Philosophy, 2009)Small and medium enterprises (SMEs), which represent around 95% or more of the total number of enterprises in many countries, are often considered critical for a country's economy because of their effects on economic output ...
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(Thesis, Master of Commerce, 1991)
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(Thesis, Master of Commerce, 1997)
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(Thesis, Master of Commerce, 1993)
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(Thesis, Master of Commerce, 1993)
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(Thesis, Master of Commerce, 2012)Previous research identified money illusion effects in currency exchange situations. When using foreign currencies previously acquired price knowledge, usually referred to as internal reference prices, cannot be applied ...
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(Thesis, Doctor of Philosophy, 2012)Cultural localisation of websites represents a relevant managerial practice. Studies have indicated that when tailoring web content and website design to fit the needs, characteristics and preferences of target audiences, ...
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(Thesis, Master of Business, 2012)The organic food market in the People’s Republic of China (PRC) is developing at a rapid pace. In particular, sales of organic baby food are predicted to see growth in the coming years. Factors such as increased purchasing ...
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(Thesis, Master of Business, 2012)The supply of fossil fuels is at risk of depletion due to dwindling supplies and energy consumption. This has lead to worldwide urgency for the need to develop technological innovations that provide comfortable heat from ...
Now showing items 1-20 of 110