• Poetic brandscapes 

  Wijland, Roel L (Thesis, Doctor of Philosophy, 2008)

  'Every poet who takes language seriously is working against a culture if clear marketable meanings and commodified production' states New Zealand novelist, essayist and poet Gregory O'Brien. This statement is the motivation ...
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  Japanese Motivations to Study ESL Abroad in New Zealand: Their Similarities and Differences to Motivations Found Within Pleasure Travel 

  Macshane, Scott (Thesis, Master of Commerce, 2013)

  The export education industry is a multi-billion dollar industry worldwide (Payne 2009) that sees millions of people travelling abroad every year (Weaver 2003). In New Zealand export education is the fifth largest export, ...
• An Investigation Of The Factors Which Influence Students To Adopt Saving Behaviour 

  Larson, Anna (Thesis, Master of Business, 2013)

  Interest in saving is growing as researchers acknowledge the impact of psychological and behavioural factors on financial behaviour and financial institutions recognise its implications for products and services. This ...
• Young Adults' Responses to Tobacco Pictorial Warning Labels within a Symbolic Consumption Framework 

  Davidson, Jessica Wray (Thesis, Master of Commerce, 2013)

  Pictorial warning labels (PWLs) displayed on tobacco packaging are a critical smokefree intervention that help to reduce the global smoking epidemic. PWLs are effective within the general population at increasing awareness ...
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  Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing 

  Kovalenko, Andriy (Thesis, Doctor of Philosophy, 2013)

  The placement of ‘risky’ products, such as alcohol and tobacco, and their brand imagery in movies is used by some of their sellers for promotional campaigns. Drawing upon the extant literature on persuasion and product ...

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