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Search Results for Division/School: School of Business Departments
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(Thesis, Master of Tourism, 2005)Antarctic tourism has been the subject of significant debate in recent years, not only within the Antarctic Treaty System (ATS) but also in the wider community. A relatively recent but now well-established industry, tourism ... -
(Thesis, Doctor of Philosophy, 2008)This thesis aims to identify the motivating factors driving consumers home purchase decisions from the consumer's point of view. Although there is an abundance of past real estate research, dating back as far as the 1920's, ...
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(Thesis, Doctor of Philosophy, 2005)A firm's relationships with its customers contribute to its organizational capital and represent an important part of its shareholder value, so the nature of the value in these relationships needs to be understood well and ...
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(Thesis, Doctor of Philosophy, 2006)This thesis explores the nature of public access rights for outdoor recreation in New Zealand. It aims to improve understanding of these rights by examining the New Zealand public policy framework for public access, the ...
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(Thesis, Doctor of Philosophy, 2003)This dissertation addresses the relationship between national culture and new product development (NPD) workgroup dynamics in a matched sample of successful manufacturing firms in New Zealand and Singapore. The underlying ...
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(Thesis, Doctor of Philosophy, 2004)This thesis examines visitors' awareness and experiences of cultural values for natural areas of importance to Māori. The South Island/Te Wai Pounamu contains natural landscapes with scenic and recreational values that ...
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(Thesis, Master of Commerce, 2007)This thesis examines the nature and elements of Māori involvement in tourism using a dyadic assessment of operator service quality. The SERVQUAL instrument has been proposed as an instrument for the measurement of perceived ...
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(Thesis, Doctor of Philosophy, 2011)One of branding’s most important constructs is brand personality (BP). Despite more than 50 years of BP measurement, current scales still produce equivocal results. The latter are caused by several limitations of existing ...
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(Thesis, Doctor of Philosophy, 2011)Understanding how young entrepreneurial firms achieve and maintain competitive advantage is of critical importance for entrepreneurs and venture capitalists alike. Although innovation is a well-known source of competitive ...
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(Thesis, Doctor of Philosophy, 2011)Corporate blogs allow companies to connect and communicate with their customers online. Research in the area of corporate blogging has largely focused on established US-based B2C companies (e.g. Fortune 500) operating in ...