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Browsing by Series "Marketing Working Paper Series"

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Consumer benefits and acceptance of genetically modified food

Knight, John G; Mather, Damien W; Holdsworth, David K (Working Paper, Journal of Public Affairs, 2005)

Widespread consumer resistance towards genetically modified (GM), particularly as expressed in the news media, has led to slow adoption of this technology outside of North America. Much of the resistance appears to stem ...
Country of origin and confidence in quality of imported foods in China

Knight, John G; Gao, Hongzhi (Working Paper, 2005)

Food distribution channel members in the Peoples’ Republic of China have been interviewed regarding the key factors that determine where they source imported food products. Concerns about food safety and mistrust of food ...
Determinants of trust in imported food products: perceptions of European gatekeepers

Knight, John G; Holdsworth, David K; Mather, Damien W (Journal Article, British Food Journal, 2007)

Abstract: Purpose – The purpose of this paper is to understand the elements of country image that influence gatekeepers of the European food distribution sector when making industrial purchasing decisions regarding imported ...
Pioneering advantage and product-country image: evidence from China

Gao, Hongzhi; Knight, John G (Working Paper, 2005)

Food distribution channel members in the Peoples’ Republic of China have been interviewed to determine the factors that they regard as most relevant when selecting imported food products. In the Chinese market, country of ...
Pricing differentials for organic, ordinary and genetically modified food

Mather, Damien W; Knight, John G; Holdsworth, David K (Journal Article, Journal of Product and Brand Management, 2005)

Abstract: Purpose – Aims to conduct research on consumer willingness to buy genetically modified (GM) foods with a price advantage and other benefits, compared with organic and ordinary types of foods, employing a robust ...
Reengineering revealed preference models: international replications

Mather, Damien W; Knight, John G; Ermen, David; Holdsworth, David K (Working Paper, 2005)

Purpose: to ascertain the validity or otherwise of Stated Preference (SP) choice models in the context of introduction of genetically modified (GM) foods with defined consumer benefits, and to report on a new experimentally ...
Selection criteria for country of origin of food imports by European food distributors

Knight, John G; Holdsworth, David K; Mather, Damien W (Working Paper, 2005)

Country-of-origin preferences of distribution channel gatekeepers when sourcing food imports were investigated using in-depth interviews in five European markets. Channel member perceptions of product-country image related ...
Videography: ‘new kid on the research block’ or significant contribution to consumer research?

Ferguson, Shelagh; Todd, Sarah (Working Paper, 2005)

Videography may be the ‘new kid on the research block’ but what is the actual contribution to consumer research? This paper examines the value of videography as a method with which to enhance our understanding of consumer ...